The colour red has for ages been associated with extremes and ambiguity. Since time immemorial the red colour has been used to express both anger and happiness.
Red evokes both emotions depending on the context or circumstance is which it is interpreted.
Did you know that the ancient Greeks perceived the colour red simultaneously as a bad and good omen. Red is the colour of blood and fire and the sight of both was an indicator of danger. Until today red is considered an emotionally intense colour.
Strangely, red evokes both good and bad emotions. It is positively related with power and strength and that is why in many places the colour is used at the seat of political power.
In Kenya, whenever we have political leaders we see more of red in the images and symbols used for venue branding. Kenya’s official presidential seat is red and whenever the