Meet the Pulse Music Video Awards (PMVA) judges ahead of December 7 Gala

PMVAs JUDGES: from left:  Philippe Bresson Dj2One2,Auditor Aurelia Migwe,Solo and Bramwel Iro during the final shortlisting of the nominees at the Carnivore,Nairobi
  • With the lines open, the battle line has been drawn
  • Nominees rallies their supports to vote

Locked in a hall at an undisclosed place, five judges crack their heads as they sample hundreds of videos presented for the Pulse Music Video Awards (PMVAs) consideration.

Its Sunday 7.30pm and they are still digging through the Best Male Video applicants in their tens. It is one of the most competitive categories. Every rule in the book is considered. There is no taking chance in this rigorous process.

The annual PMVA’s are only a fortnight away. The nominees set for the voting process were revealed yesterday at the PMVA nomination night held at the uptown entertainment joint Kiza lounge, which had the privilege of hosting the nominee’s party for the third time in a row. The invite-only party kicked off at around 6pm with the key partners, sponsors, industry players and artistes whom had submitted their videos all turning up in style.

Now in its third year, the PMVAs have become one of the most anticipated awards in the annual showbiz fixture, this being the only music video awards competition in the region.

The awards are an offshoot of the Pulse magazine, Kenya’s pioneer weekly showbiz magazine that has ruled for 14 years. They are yet another bold move by the creators of showbiz, an urban youth-fronted celebrity culture that wasn’t in existence before the magazine came to be.  

This is the magazine that most people, including this writer, took time to go to the library every Friday and get a feeling of what the industry is and has been like for the past week. It was the closest many fans could get to the celebrities they only saw in the songs being played on TV and radio.

With the continued growth of the magazine, the PMVAs couldn’t have come at a better time. The quest to have a competitive platform where our stars not only gauge their popularity but also get a chance to participate in an event that brings the entertainment industry together had been many a people’s dream.  

The “Pulse Dream” finally came to pass two years ago when the first PMVAs were held at IMAX Theatre in Nairobi. That was before the venue was moved to the posh Serena Hotel, a glitzy affair that was aired live on TV.

This year, the PMVAs promise to be bigger and better and all is set for the mega gala night to be hosted at Carnivore grounds. The ceremony will also mark the Pulse magazine’s 14th anniversary.

Unlike the past two awards gala this one will be special treat for all the Pulsers who may want to get a feeling of what the gala is like; it will be open for attendance by the public who can now purchase the limited tickets on the online ticketing platform, Ticket Sasa. For now, with the judges having picked the nominees, the ball is in the fans’ court as winners will be determined by the votes a nominee gets.

“We judged the videos in regard to the different categories they were submitted in. It was a rigorous exercise as many of the videos submitted was good and at some point, some came to a tie. The quality of music videos in improving and with artistes releasing videos every day, this goes to tell you that PMVAs is on the right path,” Solomon Koko, a video director who was one of the judges told Pulse.    

“The effort put in a music video is what we are looking at generally, from creativity and quality. The entire concept had to tie together before a video was entered in the finalists’ list,” he added.

“The awards follow the most credible proses and we want to maintain that transparency this year. Unlike other awards where nominees are picked and winners decides by individuals for commercial gains, this is the one award that reflects the voters’ choice. That is why we have had an audit team verifying the process,” said Stevens Muendo, the Pulse Magazine Editor who is also part of the executive committee behind the awards.