Remaining Fena-menal: Meet Kenya’s most sought-after female artist

Fena Gitu
  • Fena Gitu is one of the most sought-after Kenyan femcees this year
  • She admits she did not reach where she is out of the blues, having been in the industry for almost a decade now
  • With the growth of her brand as an artiste, she has been recognised by other brands, being chosen as a brand ambassador and influencer

 

You can bet your money on her, she has been the real deal this year, outdoing herself each time she releases a new track.

“Winning this year for me has been a little bit of both luck and planning. I have been in the industry for a while, I took some time out to figure my next moves then things started falling in place. It was gradual as well as intentional growth,” she tells Pulse.

In 2008, she won a singing competition, the Fête de la Musique at Alliance Française, Nairobi. This marked the starting of her career. The urban soul singer and rapper was influenced by the songs she mostly listened to growing up fusing them up to come up with her unique style of urban soul.

Starting out in 2009 when she recorded her first song Donk then later did Fenamenal Woman which broke her into the industry.

Fena

Doing her thing Tho is one of the top songs currently enjoying favourable airplay. Having mentioned some of the women who have done extremely well for themselves in various fields, the song has brought her the much-deserved recognition including Lupita shouting her out as well as enjoying some rotation on radio stations beyond Kenya.

“It feels good to receive that kind of love for the song; it has spread far and wide, opening more doors. When I released the song I expected it to do well, yes, but so far it has surpassed those expectations. Another song that did better than I expected was Sema ng’we released in January this year. I also loved how the Fenatics took part in the challenge I carried out online,” she humbly acknowledges.

Fena

You will notice that in some of her songs, she fuses a few lines from the singing games that remind you of childhood days, including her hit Brikicho showing she enjoys bringing her inner child to play.

“I had an awesome childhood growing up in Buruburu, we played so many games. It is nice to have songs that remind you of a good time. It is never intentional but I find myself referencing the good old days in my creations. In as much as I do not play the games now, I miss “brikicho” and “rounders” the most, I had so much fun playing those,” she recalls.

Sema ng’we was more of a dare song. As much as the sound was different and experimental for her, she aced it and drew parallels of the song with her life as a creative. The song is a representation of her challenging herself to be better by pushing herself through and coming out bolder than before.

With the success of each song, artistes feel the pressure to do bigger better songs.

“I am going with the flow. I am pushing and challenging myself with each new song to be better than my last. Not necessarily to be a bigger hit but to grow as an artiste, experiment with new sounds, lyrics, writing and being better overall each time,” she explains.

With the growth of her brand as an artiste, she has been recognised by other brands, being chosen as a brand ambassador and influencer.

“Currently I am the brand ambassador for Marini Naturals, and Denri Africa, I have worked with a few other corporates as an influencer as well; Telkom and Nescafé. It feels good to be recognised as a growing brand by big Kenyan brands. Being chosen to represent them positively has helped me grow my personal brand inclusive of personal growth,” she adds.

Fena

Mid this year, she boldly spoke about how some event organisers frustrate the efforts by artistes.

“I have done quite a bit of these events and the rant on social media came from being frustrated, generally. It was not personal or directed at anyone, it is just that some things needed to be addressed. I wasn’t coming at anyone I have done events with but I needed to share that. We are all trying to grow each other in this industry and event organisers should accord artistes the respect the same way we do when we show up for the event,” she concludes.


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