The 'anti-love' movement and its plans for valentine's day

dj Creme de la Creme
Dj Creme de la Creme  Photo: Courtesy

I freaking hate this stupid holiday,” an invitation card to a city weekend gig reads, love hearts dotting its space.
“This is not a Valentine card,” another one screams, the message so clear. With other titles such as “buy this blood-spattered heart garland here”, “Love stinks”, “This cat killed cupid”, “Cupid can suck it”, “I hate you” and the like, clearly, the love story does not exist here.

This used to be a lone ranger move led by singles and few anti-love activists to counter the February 14 lover’s day. But as it now seems, this move is gaining ground in Nairobi with a number of anti-Valentines parties already paraded for this weekend.
One such event is a gig that goes down at Space Lounge and Grill that is led by the king of the decks DJ Crème de la Crème and the new hot lass in town DJ Mellow. Together, they have teamed up to host the Anti-Valentine’s Day gig. The event will be held tomorrow night at the said venue.

During the gig that is already creating a mega buzz among Pulsers in Nairobi, party lovers can bring cards with anti-love messages and share with friends or fellow revellers. The point here will be: “We are here to party and we don’t care whether you are in love or not.”
“This is a concept that we came up with. It could be something new in Kenya but it is a popular phenomenon in the United States,” says Crème de la Crème.

“It is very interesting how hundreds of party people are responding to the post we placed online on Wednesday. It is just crazy. Everyone is calling, asking the club to reserve a table. And I am ready to rock the night...the Crème de la Crème style come Friday (today),” says the celebrated DJ.

Speaking to Pulse, the Space Lounge and Grill owner Gitonga says that this is one event where he expects the place to be filled to capacity and for that matter, he is not allowing anyone do a pre-booking.

“Nairobi’s love unique things. Sometimes we like moving against the tide. Now that lovers are looking forward to expensive dinner dates, the whole red dress, chocolates treatment and the like, we decided to do something specially made for the youthful and single who just want to party the Valentines weekend out without having to suffer that isolation simply because of their status.

“We are not saying that this party is for those who have no lovers. It is a concept that lets everyone know that the doors are open for them, whether they have a lover or not,” explains Gitonga.
Asked what kind of music he will be playing on the night, Crème de la Crème says he will move with the flow, as “it is the people’s choice party”.

“I will do what I am best known for, hosting the best party. This one will be memorable. You can’t afford to miss out,” Crème de la Crème tells Pulse.
As it may seem, world-wide, the anti-love movement is gaining as much following as the big day itself.

“I don’t think Valentine’s Day is really an idea men like. I think it is a commercially agitated movement meant to benefit women and those outlets that retail stuff ladies like,” says Nathan, a 28-year-old banker working in Nairobi.

“Valentine’s Day causes depression on many people especially due to the pressure and the notion created that love is something one must express on that day in a way never experienced before. This can be a home wrecker. In reality, it is impossible for real love to be measured up. Don’t break up with your girlfriend, fiancée or wife just because you robed the bank and ended up in jail for trying to please her. If you must, say a big no to Valentine’s Day,” he concludes.

I freaking hate this stupid holiday,” an invitation card to a city weekend gig reads, love hearts dotting its space.
“This is not a Valentine card,” another one screams, the message so clear. With other titles such as “buy this blood-spattered heart garland here”, “Love stinks”, “This cat killed cupid”, “Cupid can suck it”, “I hate you” and the like, clearly, the love story does not exist here.

This used to be a lone ranger move led by singles and few anti-love activists to counter the February 14 lover’s day. But as it now seems, this move is gaining ground in Nairobi with a number of anti-Valentines parties already paraded for this weekend.
One such event is a gig that goes down at Space Lounge and Grill that is led by the king of the decks DJ Crème de la Crème and the new hot lass in town DJ Mellow. Together, they have teamed up to host the Anti-Valentine’s Day gig. The event will be held tomorrow night at the said venue.

During the gig that is already creating a mega buzz among Pulsers in Nairobi, party lovers can bring cards with anti-love messages and share with friends or fellow revellers. The point here will be: “We are here to party and we don’t care whether you are in love or not.”
“This is a concept that we came up with. It could be something new in Kenya but it is a popular phenomenon in the United States,” says Crème de la Crème.

“It is very interesting how hundreds of party people are responding to the post we placed online on Wednesday. It is just crazy. Everyone is calling, asking the club to reserve a table. And I am ready to rock the night...the Crème de la Crème style come Friday (today),” says the celebrated DJ.

Speaking to Pulse, the Space Lounge and Grill owner Gitonga says that this is one event where he expects the place to be filled to capacity and for that matter, he is not allowing anyone do a pre-booking.

“Nairobi’s love unique things. Sometimes we like moving against the tide. Now that lovers are looking forward to expensive dinner dates, the whole red dress, chocolates treatment and the like, we decided to do something specially made for the youthful and single who just want to party the Valentines weekend out without having to suffer that isolation simply because of their status.

“We are not saying that this party is for those who have no lovers. It is a concept that lets everyone know that the doors are open for them, whether they have a lover or not,” explains Gitonga.
Asked what kind of music he will be playing on the night, Crème de la Crème says he will move with the flow, as “it is the people’s choice party”.

“I will do what I am best known for, hosting the best party. This one will be memorable. You can’t afford to miss out,” Crème de la Crème tells Pulse.
As it may seem, world-wide, the anti-love movement is gaining as much following as the big day itself.

“I don’t think Valentine’s Day is really an idea men like. I think it is a commercially agitated movement meant to benefit women and those outlets that retail stuff ladies like,” says Nathan, a 28-year-old banker working in Nairobi.

“Valentine’s Day causes depression on many people especially due to the pressure and the notion created that love is something one must express on that day in a way never experienced before. This can be a home wrecker. In reality, it is impossible for real love to be measured up. Don’t break up with your girlfriend, fiancée or wife just because you robed the bank and ended up in jail for trying to please her. If you must, say a big no to Valentine’s Day,” he concludes.

 

 


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