Promoters Kevin Kemama and Martin Kimathi, one a famous photographer and the latter a renown media personality, have revealed how they counted losses amounting to Sh10 million when commissioning Nigerian Afrobeats star Wizkid to perform in Nairobi in 2017.
Wizkid’s KICC concert in July 2017 is remembered for all the wrong reasons. There was an altercation between a reveller and a policeman that ended in the civilian being shot.
The two event promoters were reminiscing on their journey and said it was difficult to profit in the Kenyan entertainment events business.
They claimed they paid the Daddy Yo singer $10,000 (Sh1.1 million) expecting returns of $30,000 (Sh3.2 million); but they chalked off the mission as a lesson more than a loss.
Elsewhere… Coke Studio is now on BEApp
Faced with the global Covid-19 restrictions Coca-Cola has partnered with the live music streaming platform BeApp to give music fans access to 60 consecutive days of performances from a diverse line-up of artists from across the globe through their popular Coke Studio sessions.
“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, the vice president, global sports and entertainment, Coca-Cola Company.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, the founder of #BeApp, where users can also make donations to the International Red Cross and Red Crescent Movement.
Read Also: Six top divas in Coke’s Studio Africa
The artistes include A-listers such as Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki.