• Pulse Magazine, is the showbiz lifestyle magazine a product of The Standard Group.
  • It is the most popular entertainment pull-out in Kenya and across East Africa with enormous following among young people between the primary ages of 16 – 35 years.
  • The magazine highlights features on all forms of arts, lifestyle and general entertainment with the view of entertaining and educating its followers.
  • The magazine was started twelve years ago.
  • This year Pulse Magazine is celebrating its 12 year anniversary hence the Inaugural Pulse Music Video Awards.
  • Being the Market leader in showbiz entertainment, Pulse has created, raised, built and supported the local entertainment industry in East Africa
  • PMVA is an award presented by the Pulse Magazine to honour the best in the Music video medium


  • Increase popularity & visibility of the Pulse Magazine.
  • Remind lapsed readers of the Pulse magazine.
  • Recognise & appreciate key stakeholders in the Kenyan lifestyle scene & industry
  • Inspire & Encourage the youth to take up their talents and pursue them
  • Start a culture of Pulse Music Video Awards as a tool to promote Kenyan music to the African continent & the rest of the world.
  • Reward creative excellence of the Kenyan talents.
  • Video Vixen Of The Year
  • Male Video Of The Year
  • Female Video Of The Year
  • New Artist Of The Year
  • Best Cinematography Of The Year
  • Best Collaboration Of The Year
  • Best Choreography Of The Year
  • Best Breakthrough Video Of The Year
  • Best Group Video of the Year
  • YouTube Video Of The Year