Rapper Pop Smoke accidentally revealed his address on Instagram the night before masked thugs broke in and shot him.
The 20-year-old died earlier today after being shot in his home during a burglary.
His Instagram story shows him filming his shopping bags while he flaunted his new items, but for a brief second his Hollywood address was visible on the screen.
His account now has 1.3million followers, so hundreds of thousands of people likely saw his address in the lead up to the break-in.
And it could have been how his murderers were able to track him down and shoot him, critically injuring him before fleeing on foot.
A Twitter user wrote: "Pop Smoke had accidentally posted his address on Instagram last night showing his Amiri bags. The story is deleted now but the address was clear as day...
"Somebody saw it on his IG & took it as an opportunity to rob him. Rest easy pop smoke."
One user replied: "All that internet flexing need to stop. Damn."
"All that flexing really get you killed," wrote another.
The rapper, whose real name was Bashar Barakah Jackson, was reportedly rushed by ambulance to Cedars-Sinai Medical Center in West Hollywood where he was later pronounced dead.
Just minutes before his death, he used his Twitter account to reply to a meme on the app with laughing face emojis.
He also replied to a viral TikTok video with star emojis, showing he was likely relaxing at home flicking through his timeline prior to the robbery.
The timing did not go unnoticed by his fans, who have replied to his final tweets commenting on how sad the situation is.
One wrote: "Bro was on Twitter 28 minutes before dudes ran in his crib and took his life. Life is cold-blooded."
"He was literally on twitter 25 min before his death :( that’s crazy he was just tweeting and they broke in his home..." added another.
"He literally got shot like right after this tweet that crazy ..." wrote a third.
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He was best known for track Welcome to the Party, released in April last year, which became a viral hit and was remixed by Nicki Minaj and Skepta.
It was the lead single of Pop's debut mixtape Meet the Woo which was released in July.
Earlier this month, Pop Smoke released his second mixtape, Meet the Woo 2, which reached Number Eight on the latest Rolling Stone albums chart, amassing 37 million streams.