He's long been the face of English football with his scene-stealing dress sense, celebrity marriage and role as adoring father to four children.
However, as David Beckham was banned from driving today after being caught using his phone behind the wheel, it looks like the public's love affair with the ex-England captain could be wearing thin.
The footballer's dream of being knighted looks further away than ever as his 'Goldenballs' don't seem to shine quite as much as they used to.
Many Brits were shocked when the 44-year-old ex-footballer was revealed to have been using his mobile phone while driving his £100,000 Bentley.
Beckham previously entered a guilty plea by post and was given six points on his licence at Bromley Magistrates' Court this afternoon, taking his total to 12 points and triggering a ban.
Beckham's defence said driving is a pleasure for the star, but that he "accepts" his children will now have to be "deprived" of his ability to do the school run.
It comes just months after Beckham swerved a speeding conviction despite admitting doing 59mph in a 40mph zone.
Back in September, his lawyer Nick Freeman, aka 'Mr Loophole', successfully argued in court that Becks received his speeding notice one day outside the statutory 14-day window.
The father-of-four had been driving in a loaned £200,000 Bentley on the A40 in London's Paddington on 23 January when the incident occured.
Despite getting Beckham off on the technicality, Freeman even admitted that his client probably should have been convicted from "a moral standpoint".
He urged the Government to consider changing the law which lets speeding drivers escaped prosecution due to minor errors.
In a statement, David said he was "very relieved with the verdict" and praised his legal team.
It's the second time Freeman has helped Becks after he successfully challenged an eight-month driving ban for doing 76mph in 50mph in Manchester in 1999.
The then-Manchester United player claimed he put his foot down on his £150,000 Ferrari to escape a paparazzo who had been following him for 10 miles.
He was later seen celebrating his legal triumph in Paris with wife Victoria before flying out on a private jet.
The retired athlete was left looking horribly out-of-touch when Victoria shared a photo of the £1,300 bottle of Grands Echezeaux Grand Cru they were drinking.
Leading political and charity figures joined the British public in expressing their outrage at Beckham's legal dodge.
Robert Halfon, Tory MP for Harlow, told the Daily Express: "It's not fair that wealthy celebrities seem to be able to escape justice when normal people are being hammered, simply because they can’t afford rich lawyers. It just seems to be one rule for the rich and one rule for everyone else."
Road safety charity Brake accused Becks of "shirking his responsibility" by avoiding prosecution.
Joshua Harris, director of campaigns for Brake, said he hoped Beckham "recognises his responsibility as a role model and makes clear to all those who look up to him that speeding is not acceptable.
"It is hugely disappointing to see a role model like David Beckham shirking his responsibility and getting off a speeding prosecution on a mere technicality.
"At the speed Mr Beckham was reported to be travelling, his stopping distance would be double that of someone driving within the limit - he should count himself very lucky that no incident occurred and tragedy was avoided."
Twitter was flooded with predominantly criticism of Becks, with many fans claimed they no longer "respected" their former idol.
One wrote: "David Beckham did 59mph in a 40 zone, he got away with it today, living proof that celebrity/money and the right lawyer can get you off, if he had any respect for people who've been killed by speeding drivers he'd have took the punishment, my respect for him has gone."
Another tweeted: "Well Mr Loophole may have got David Beckham off on a technicality - but I think this may cost him his knighthood? Pick your battles! #takeitonthechin!!!!!"
One Twitter user hit out at Becks for not doing the "ethical thing", adding: "you use your wealth and privilege to get off a speeding fine... sad."
Beckham came under fire in 2017 after his involvement in a tax dodging scheme was revealed, which saw wealthy participators become exempt from large amounts of tax by investing in films.
The sportsman's consideration for a knighthood in the 2014 New Year's Honours list was snubbed after the HM Revenue and Customs raised a 'red flag' for his tax affairs.
In a leaked 2013 email between him and his PR Simon Oliveira, David launched into a foul-mouthed rant and questioned why classical singer Katherine Jenkins had been given an OBE for, "singing at the rugby and going to see the troops plus taking coke.F**king joke".
In response, Katherine's spokesperson said the singer was awarded the honour for her services to charity and music and she had "courageously publicly admitted" experimenting with cocaine as a student in her early twenties.
In the hacked messages published on the Football Leaks website, a furious Beckham labelled the honours committee as "a bunch of c**ts" and branded the honours system as a "f**king joke".
He wrote: "I expected nothing less. It's a disgrace to be honest and if I was American I would of got something like this 10 years ago."
The emails also claimed David demanded BBC producers pay for a private jet to take him to watch his son play football after he appeared on the Graham Norton Show.
Another message saw David allegedly demand UNICEF pay for his £6,685 business class flight to visit children affected by Typhoon Haiyan in the Philippines.
He also appeared to refuse Oliveira's suggestion to donate $1million to a UNICEF event, complaining: "It's my f**king money."
David has been a Goodwill Ambassador for the charity since 2003 and launched his 7 fund for UNICEF in 2015.
At the time of the 2017 leak, a friend of the star said the things were said "in the heat of the moment", adding: "While he was frustrated in those emails, he was over it the moment he sent them. Getting the knighthood is not what his work is about. He doesn't care if he gets a knighthood or not."
During his Manchester United days, David parlayed his fame from a footballer into an A-list celebrity, taking on numerous endorsements with his wife Victoria.
Since retiring in 2013, he's increased his commercial ventures, including the surprising decision to become a brand partner in premium Scotch whisky brand Haig Club after being tee-total for most of his footballer career.
In an interview with GQ magazine, Becks admitted he didn't drink much whisky before teaming up with Haig's producers Diageo, saying: "It's one of those things that when I sat down with the guys at Diageo, I said I really want to be a whisky drinker. I really want to be that person."
However, his many endorsements have prompted some critics to accuse him of "selling out" and hawking anything for the right price.
Marketing Week columnist Mark Ritson warned Becks to be more discerning about his commercial ventures.
"It's quickly apparent that, post football, David Beckham might be making short-term money but he is anything but brand savvy," he said.
"David Beckham is spreading himself thinly and incongruously across a contradictory range of different brands and pursuits.... Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential."
Legal and tax trouble aside, Becks' carefully cultivated image as a doting husband and family man has taken a few hits over the years.
His former PA Rebecca Loos alleged she'd had an affair with David in Madrid in 2004, which was vehemently denied by the footballer and his wife.
Earlier this year, the A-list duo denied speculation they were separating after 19 years of marriage, claiming the rumours were "fake social media news".
Over the years, Beckham has managed to bounce back from various scandals and they haven't managed to dent his money-making ability so far.
It's too early to tell if his recent court date will make a significant dent in Brand Beckham's image. Mbuvi