The Safaricom Twaweza Live Experience was officially launched a week ago and is set to visit the Rift, Central, Eastern, Coast, Nyanza, Western and Nairobi regions, delivering a mix of entertainment, product education, customer services, free medical camps and community projects.
According to Safaricom Acting Director of Consumer Business Charles Wanjohi, the Twaweza Live Experience will see the company interact with its over 29 million customers across the country.
“The campaign will take us closer to them and forms an important part of our strategic pillar of putting the customer first, which involves understanding their needs and making impactful investments in community projects that transform their lives,” said Wanjohi.
Over the next seven months, Safaricom customers will get a chance to enjoy a mix of live music performances, services and free medical camps.
Here are four crucial things you must know that you will get to enjoy during the experience;
- The regions the roadshow caravan will visit
The Safaricom Twaweza Live Experience will kick off in the Rift region with the opening of the company’s second retail shop in Nakuru town.
This will be followed by a flag-off of the roadshow caravan, which will traverse Nakuru County before heading to Kericho and finally Eldoret, where Safaricom is partnering with iProcure to unveil a new Digifarm depot at Burnt Forest targeting thousands of farmers.
The roadshow caravan will spend ten days in each region, during which the company’s regional sales and operations teams will deliver services and great offers on devices right to customers’ doorsteps.
- Live music performances
To close the first leg of the roadshow caravan, customers will be treated to a live music concert at the Eldoret Sports Club on the 26th May featuring Naiboi, Vivian, Njugush, Redsan, Nyashinski, Mercy Masika, Sweet Star, DJ Joe Mfalme and DJ Malaika.
- Platform for upcoming artists to showcase talent
The campaign will also provide a platform for Kenyan musicians to showcase their talent through live music concerts, with a focus on growing and nurturing local music through talent searches and SKIZA boot camps.
The boot camps, which target over 1,000 musicians, will among other things teach business and financial skills that will empower artists to turn their passion for music into profitable businesses.
- Medical camps
Finally, the company will through the Safaricom Foundation, invest in six community projects selected by Kenyans in different regions over the seven-month period, and conduct free medical camps in partnership with the Kenya Diabetes Management and Information Centre and M-TIBA targeting over 12,000 people across Kenya.