Remember Lil' Bow Wow, now known simply as Bow Wow?
Well, he's become something of a social media morality tale, after being caught out having told a whopping fib.
Or an inspiration to the more aspirational of us, depending on how you look at it.
Also known as Shad Gregory Moss, the rapper recently posted a photo to his Instagram page which heavily implied he was taking a private jet to a press run in New York.
It seems Bow Wow might have been leading his followers on with this image.
The reason being, an eagle-eyed Snapchat user spotted him on his flight, which was not on a private jet, but on a regular commercial flight.
But if that's the case, then where was that photo of the jet from?
To everyone's utmost glee, the jet in Bow Wow's Instagram post was not one he owned, or had chartered. No.
Instead, it was simply a beautifully filtered image taken from the internet. Specifically, an advert for Fort Lauderdale Airport Transportation.
Obviously, Twitter users aren't the sort of forgiving people to let an error in judgement like this sink without a trace.
So the Bow Wow Challenge was born.
The whole premise behind the Bow Wow Challenge is "fake it till you make it" with social media users revealing how you don't need to let a lack of Rolexes/boyfriends/fancy wheels/teeth get you down.